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961 Motorsport · 2026 · Shopify / Performance Media
A Workshop With A Waiting List.
+38%
AOV
+−64%
Unqualified leads
+9 mo
Booked out
+−41%
CPL
01 / PROBLEM
A boutique Porsche shop with master-tech work and tourist-tier inquiries. The site read like a directory listing. Quote requests were a tax, not a pipeline.
02 / APPROACH
Stripped the site to one job: qualify. Build-spec intake that scores leads before they hit the inbox, paired with a paid program that targets owners by VIN cohort.
03 / RESULT
Service bay booked nine months out. Average ticket size doubled inside two quarters. The inbound that gets through is the work they actually want.
