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Destined Industries · 2025 · Performance Media / Race Program
From Privateer Program To Year-Round Retail Engine.
+4.2×
Blended ROAS
+$840K
FD-attributed rev
+0 → 18k
Email list
+<6h
Drop sell-out
01 / PROBLEM
A Formula Drift program with high on-track equity and zero off-track conversion. Merch was an afterthought, the audience uncaptured, the sponsor deck a screenshot.
02 / APPROACH
Built a paddock-first content model: every event yields a release, a film, and a drop. Paired short-form retargeting with a Shopify storefront engineered around the run order and the season calendar.
03 / RESULT
Cracked retail revenue inside 90 days. Top-10 driver storefront in the series. Event days now the highest-converting traffic windows of the month.
